Netflix has been fighting to get into the world of theatrical features. While its original series have met remarkable acclaim, Netflix still wants to draw filmmakers. There have been a few high-profile film buys like Brad Pitt’s War Machine, the live-action American Death Note, and it’s become Adam Sandler’s new home. Bright is a $90 million-dollar fantasy film directed by David Ayer (Suicide Squad, End of Watch) and written by Max Landis (American Ultra, Dirk Gently). The big buzzy movie has been met with big derision from critics, some even referring to it as the worst film of 2017. After watching Bright, I think my friend Drew Brigner sums it up pretty well: “It’s not terrible, but it’s not great.” Slap that onto the poster, Netflix.

In an alternate Los Angeles, humans exist side-by-side with fantasy creatures like fairies, elves, and orcs. Daryl Ward (Will Smith) is assigned a “diversity hire,” Jakoby (Joel Edgerton), the first orc on the force. Nobody wants to work with him. The humans are looking for whatever means they can of getting rid of the orc, and Ward’s superiors are looking for his assistance. Then one night on patrol, Ward and Jakoby come across a nightmarish crime scene. Bodies are burned in place. A woman is stuck in a wall. There’s one survivor, Tikka (Lucy Fry), an elf who has gotten hold of a magic wand. It so happens that magic wands are powerful weapons and only Brights can hold them. Word gets out about their discovery and every group in L.A. is after this powerful item. Ward and Jakoby have to escape gangs, orcs, corrupt cops, and an elf cult leader, Leilah (Noomi Rapace), who needs the wand to summon her Dark Lord back to dominate Earth.

For the first 48 minutes or so of Bright I was willing to give it a welcomed chance. The world building from Landis presented enough interesting wrinkles to keep me intrigued. The banter felt believable enough to fit into its desired genre. Edgerton (It Comes at Night) is engaging and charming as a good-hearted orc whose life’s dream is to be a police officer. He is viewed as a traitor by his own kind, so that makes us like him even more for what he’s willing to sacrifice for this precarious position. There’s a personal source of conflict between Ward and Jakoby that is introduced early for them to work through. There are magic police, which is kind of cool. The world feels lived-in with clever details even though it could have used more of that sense of living. Too often it feels like the only difference in this new L.A. are scattered creatures in different locales. Elves are the rich elite. Orcs are the poor and disadvantaged. I could have used more magical creatures in the mix. What about dwarves, wizards, dragons, anything? Still, Landis’ script was providing enough breadcrumbs to carry me along, building up to the wallop of finding the magic wand. It forces Ward to make a startling personal choice that will define the rest of the film. It took a while to get going, but I was still willing to give Bright the benefit of the doubt.

However, it’s after the 48-minute mark that Bright begins its disjointed descent and never truly recovers, disassembling at an alarming rate. What follows is a series of poorly developed, poorly shot action sequences as the characters bump into one violent group after another. The interesting plot development gets put on hold and the weaker elements begin taking greater significance. It wouldn’t be a fantasy film without a great prophecy, which comes into bearing in the most contrived of ways. Speaking of contrived, there is a coincidental rescue late in the second act that made me loudly groan. Then there’s redoubling back to previous locations presumably to save money on set design. Once the movie sets things in motion for the mad scramble for the wand, it just feels like one unrelated sequence after another to keep our characters on the run. Even with the fantastical world building, you’ll be hard-pressed to muster genuine surprise. That’s because all of the later plot turns are readily telegraphed, like the coincidental save. We’re told that only a Bright can handle a magic wand and anybody else that touches it will explode. First off, why doesn’t this make the magic wand a defensive weapon if you know how rare Brights are? If you know idiots are going to have grabby hands, why not slide it toward your enemies? Regardless, knowing that dichotomy, you know one of the two main character will be revealed to be a Bright during a climactic moment, because why else have it? Anticipating payoffs isn’t necessarily a bad thing, but when you can anticipate all of them, then you’re in trouble. The most surprising aspect of Bright is how ultimately, it’s still a formulaic buddy copy movie dressed up with some extra fantasy spectacle.

Another weakness that becomes more apparent as the film continues is the characters. Ward and Jokoby are pretty thinly sketched out with a few clarifying details. Ward is the lightly racist archetype who learns to accept his partner’s differences over the course of one long night. He’s pretty indistinguishable from the character Smith plays in the Bad Boys films. I suppose his prejudice and desire to better support his family is enough setup to question whether he’ll follow in the corrupt patterns of his colleagues. But after he makes his choice at that 48-minute mark, it’s like his character growth just stops. He still barks orders, he still quips one-liners, and he makes the big sacrificial gesture, but his character development is iced for a solid hour. Jakoby has more ground to cover and fairs somewhat better as the Jackie Robinson of the orc community. Except this guy seems way too inexperienced, clumsy, naïve, and simply not good at his job. In order to be the first diversity hire, I’m expecting this guy to have to go above-and-beyond to even be considered for a position. It reminds me of Shonda Rhimes quote where she says, as a black woman, “you have to be twice as good as them to get half of what they have.” I didn’t believe Jakoby was the best candidate for shattering that orc-sized glass ceiling. The harassment from the other cops can be painfully juvenile as well, like tacking on a stupid middle school-esque “kick me” sign to his back. He wants to make more of himself and because of that dream he’s shunned by his fellow orcs and distrusted by humans. That perspective should be far more interesting than what we get with Bright.

The supporting characters fare even worse as bodies given momentary activity. Tikka is merely a plot device and not a character. She doesn’t even speak until close to 85 minutes into the movie, and it wasn’t really worth the wait. A toaster could have replaced her and the plot would remain relatively the same. She is the definition of a prop. She has no personality, no agency, and no goal beyond keep the powerful thing away from the villain. Because she’s a Bright she’s one of the few who can wield the magic wand, but even those rare occurrences are underwhelming. If this thing is as advertised, a “nuclear bomb that grants wishes,” then why doesn’t Tikka just utilize it to destroy the villains once and for all or at least help Ward and Jakoby? Poor Fry (The Darkness) just gets yanked around from scene to scene, shivering and generally looking frail. She’s got some killer eyebrows though.

Noomi Rapace (Prometheus) doesn’t have much to work with as the chief villain, Leilah. She’s an acrobatic murder machine who wants to summon the Big Evil Thing of Old, and that’s about it. Rapace does have a naturally elfin-looking face, so it’s solid casting. The other characters, especially the various antagonists, are just slight variations on heavies. No real personalities. No dimension. They’re just a video game stage of slightly different looking goons to be cleared before the next stage. Maybe there’s a larger point about the similar darker impulses all races are tempted by, but I think that’s giving the movie more credit than it deserves.

On that front, the racial commentary of this alternate L.A. is muddled, to say the least. The orcs are obviously meant to take the place of lower-class African-Americans in this newfangled City of Angels. However, what does the movie do with this? The orcs are judged to be troublemakers, prone to violence, and generally subhuman, with several people holding a thousand-year-old grudge over the mistakes of previous orcs. Under Ayer’s murky direction, the orcs easily resemble the black and Latino gangs we’ve seen in many of his police dramas. They’re meant to be an underclass. What does that make black people? There’s a tone-deaf joke in the opening where Ward yells, “fairy lives don’t matter” before swatting the winged nuisance to its death. I guess racism against orcs has replaced all other forms of intra-human racism. Landis’ script takes a hot button issue and drops the ball on making the commentary meaningful. Just think about what Zootopia did with its racial allegory on predators and prey. They took a serious topic and had something to say about it. Landis takes a serious topic and ignores the greater potential. By the end of the film, it feels oddly like Landis just took an old buddy cop story concept and grafted some incidental fantasy elements onto it and called it a full day.

Ayer doesn’t help matters by filming in his Suicide Squad-vision of drizzly grays, cool blues, lens flares, and lots of dim shadows. The very look of the movie is so downcast and the action sequences are too poorly developed and choreographed. The combat is very often close-quartered and the jumpy edits and slippery sense of geography make the brawls practically incomprehensible. The sequences don’t develop organic complications. It’s just the same concept over and over, get to that place, shoot the bad guys before they shoot you, repeat. The action also misses opportunities to connect with the character motivations and to derive mini-goals that can help spice things up. Bright has none of that. Even with the inclusion of magic and magical creatures! The best scene is an attack in a convenience store that gets closest to involving parallel lines of action with some organic consequences related to its specific setting. Otherwise it’s a lot of shootouts in locations you’ve seen in other grimy cop movies (alleys, warehouses, strip bars, etc).

Bright is the most expensive movie in Netflix’s history and they’re already reportedly developing a potential sequel. The world Landis has created has enormous potential. It’s unfortunate that it’s not realized in this first edition. It’s not as bad as some film critics have been harping about but Bright should have been much better. The characters are lacking, the world building feels unfulfilled, the narrative is predictable, the social commentary is simplistic, and the action sequences are dreary and unexciting. I think something like Bright might in the end be intended as a loss leader for Netflix, something they initially lose money on but ultimately draws in new subscribers. It’s almost the same cost for that canceled Baz Luhrmann series, The Get Down (at least got eleven episodes from that). Bright is an underdeveloped genre mash-up that might make you reach for a magic wand of your own, your remote.

Nate’s Grade: C

This review originally ran on Nate’s own review site Nathanzoebl. Check it out for hundreds of excellent reviews!